If there's one thing you take away from this talk, it should be this: No one cares about your game. I cannot recommend enough how humble you should be about this.It's your job to make people care. If there’s one thing you take away from this talk, it should be this: No one cares about your game. I cannot recommend enough how humble you should be about this. There are so many games coming out, and there’s so much noise all time, and you’re competing with everyone. You’re competing with Netflix, you’re competing with Facebook and TikTok. It’s your job to make people care.Īnd it’s not too early. If you think it’s too early to start, I can tell you that we made the decision to go out in a pre-alpha because we were not really getting anywhere with potential partners and publishers. We knew we had to show traction, and it was way before any of us were comfortable having players in the game. I look back at some of those videos now of what the gameplay actually looked like at that time, and it was very early in terms of its course of development. But I think it’s really important to find a way to make players care about your game.īefore I jump into all of the lessons learned, a quick disclaimer: Every game is different. I’m going to give you a bunch of advice here, so I think it’s important to take all of it with a grain of salt. On top of that, I think we made a bunch of really smart decisions, but we also got really lucky. I think it’s important to acknowledge that. And the really unsatisfying thing is that the best way to make players care about your game is to make a game that players care about.
To give you a sense of where we started, what we wanted to do was capture interest from excited fans, get their email addresses for them to sign up for our pre-alpha, and then get them engaged with the game. The number one thing I think everyone should be doing right now is focusing on their high upside channels.
That’s not things like Twitter or Facebook because, at the time, our Twitter had very few followers, a couple hundred. So what we did instead is we took our development blog and we put it on Imgur. By doing that, we were able to generate 200,000 views, and that would drive tens of thousands of email signups for our email list.
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